Fill every seat, every day—discover why top wineries choose CellarPass over Tock or Commerce7.
In a time when every guest counts, wineries simply cannot afford to let tasting room seats sit empty. With the wine industry facing tighter margins, increased competition, and shifting consumer behavior, it's more important than ever to use tools that go beyond managing reservations—they must actively help you drive revenue. That’s where CellarPass outperforms platforms like Tock, Orderport, and Commerce7.
Here’s why more wineries are turning to CellarPass to maximize guest bookings and fill every seat.
Unlike passive systems that wait for guests to find your website, CellarPass is a dynamic marketing engine. With an established consumer-facing marketplace, CellarPass gives you instant visibility to thousands of well-qualified wine enthusiasts actively planning their visits.
Tock, Orderport, and Commerce7 simply do not offer this level of integrated exposure to the wine consumer community. They may manage bookings, but they don’t bring you new guests. CellarPass does.
One of CellarPass' most powerful features is its optional floor plan management system—giving you a visual, drag-and-drop interface to map out your tasting room, patios, or outdoor experiences. You can assign any experience to any table at any time, based on availability, staffing, or weather.
Tock offers a floor plan tool, but it’s primarily built for restaurant-style service. It ties experiences directly to tables in a rigid way, making it difficult to run a dynamic tasting room where flexibility is key. You can’t easily switch out experiences or customize table assignments in real time.
Commerce7, meanwhile, doesn’t offer an intuitive front-end floor plan editor at all. If you want to modify layouts, reconfigure rooms, or change the guest flow, you’ll likely need to hire an outside developer to code the updates. That’s time-consuming, expensive, and totally unnecessary for most wineries’ day-to-day needs.
With CellarPass, you’re in full control:
CellarPass gives you the freedom to adapt on the fly—without compromising guest experience or operational efficiency.
Why limit your tasting room's earning potential by tying one table to one experience?
Only CellarPass allows you to offer any experience on any table, with intelligent logic that avoids scheduling conflicts. Whether it's a $30 Classic Tasting or a $150 Reserve Library Flight, you can place the right guest in the right seat at the right time—without creating operational chaos.
Tock simply can't do this. You’re boxed in. Commerce7? Their system wasn’t built to handle this kind of nuanced hospitality.
CellarPass was built with wineries in mind from day one. That’s why it seamlessly integrates with the most popular platforms in the industry:
This means real-time syncing of club member data, purchase histories, and preferences—allowing you to personalize the guest experience and offer exclusive booking options to members, high spenders, or VIPs.
Your reservation system should work with your business, not against it. With CellarPass, it all connects.
More than just reservations, CellarPass gives you the tools to create and promote:
Each comes with built-in marketing support and listing placement on the CellarPass platform, giving your experiences the visibility they need to sell out faster.
The days of “if you build it, they will come” are long gone. Every empty seat is lost revenue. It’s wasted opportunity. With tasting room traffic down and customer acquisition costs rising, you cannot afford to use tools that don’t actively help you fill your inventory.
Only CellarPass combines:
Whether you operate a small boutique tasting room or a large multi-location brand, CellarPass gives you the control, visibility, and reach to make every guest experience count—and ensure every seat contributes to your bottom line.
Don't settle for passive systems. Let CellarPass help you fill every seat, every day.
