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Introducing Cellar Sale Weekend - Napa Valley
An event that is all about selling wine
Visitation to Napa Valley has plummeted and we've done the research as to why — and we have a solution. It's time to embrace Cellar Sale Weekend, the ultimate weekend wine sales event designed to bring our qualified wine buyers back into your tasting room.
Taking place at dozens of wineries and tasting rooms throughout Napa Valley on Saturday, April 19th - Sunday April 20, 2025, this innovative sales program is designed to bring qualified wine consumers straight to your tasting room, ready to discover and purchase your wines.
Don't miss the chance to elevate your sales, grow your customer base, and create excitement for your brand.
It's simple, choose any four wines you would like to feature at your tasting room and offer passholders a complimentary tasting and at least 25% discount on those wines for purchases that weekend only.
Turning back the clock
Remember the days when you could spontaneously roam Napa Valley freely, enjoying wines at your pace? Yep, we miss those days, too!
Calling all wine lovers, from curious sippers to seasoned oenophiles—this is the weekend you’ve been waiting for!
Step into a world of exceptional wines as dozens of Napa Valley’s finest wineries and tasting rooms open their cellars just for you.
With your exclusive event pass, you’ll indulge in complimentary tastings of top-tier wines while unlocking incredible 30% discounts on purchases all weekend long.
Complimentary tastings at participating Napa Valley wineries & tasting rooms + exclusive The Vault discounts.
That's an incredible deal considering average tasting fee in Napa is $45.
Let us make some introductions
It's time to ditch outdated marketing and wishing for walk-ins to help you meet your numbers —it's time to embrace Cellar Sale Weekend, the ultimate weekend wine sales event that is designed to bring qualified guests to you that are ready to buy.
Taking place throughout Napa Valley on Saturday, April 19th through Sunday April 20, 2025, this innovative sales program is designed to bring qualified wine consumers straight to your tasting room, ready to discover and purchase your wines.
Don't miss the chance to elevate your sales, grow your customer base, and create excitement for your brand.
There are two levels of participation:
Will Call Location Sponsorship
By selecting this option your tasting room will be 1 of 12 locations guests will visit first to pick up their wristband and start their Cellar Sale Weekend. We will be evenly distributing guests across all Will Call locations shortly ahead of the event weekend.
Included is that you will also be a participating location where guests can drop in, taste your current release wines* and receive at least 25% discount on wine purchases that weekend only.
Pouring Location
By selecting this option, you are signing up as a participating location where guests can drop in, taste 4 current release wines* and receive at least 25% discount on those selected wines during their visit.
This is a slam dunk marketing event guaranteed to boost tasting room visitation, grow your marketing database with qualified consumers, and sell more wine in 2025.Join Cellar Sale Weekend today!
Deadline for winery sign up is January 31, 2025
*In lieu of pouring 4 current release wines, feel free to get creative and pour any 4 wines you wish, just note that the 25% discount must be on those wines poured.
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Hear what our guests say
“CellarPass was a very convenient way to plan & book each day of our trip to Napa. All of the wineries they recommended were wonderful.”
Jill Wells Moore
to Napa Valley on CellarPass
“We used this last year to book our wine tastings and it was very helpful to find wineries that produce the wines we like. Loved the convenience of booking multiple wineries in one place.”
Anita Sumani
“CellarPass offers a single place to check out and get tickets to all the events I had no idea were happening in wine country. Thanks to CellarPass, now I know!”
S. Woods
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