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Introducing the CellarPass Savor the Season Wine Escape 2025 - 2026
An event that is all about bringing you customers
We all know that winter visitation to wine country can be a challenge—but CellarPass is here to help turn the offseason into an opportunity.
Savor the Season: Winter Escape is a targeted wine consumer marketing program designed to bring qualified, purchase-ready guests into your tasting room during the slower months.
Running from November 1, 2025 through February 2026, this program invites engaged wine lovers to explore top wine regions throughout Northern California, including: Napa Valley, Sonoma County, Livermore, Mendocino, Suisun Valley, El Dorado, and Amador County.
What You Gain
Increased offseason foot traffic
Access to full guest contact information for future outreach
Higher wine sales and wine club sign-ups
Promotion generated by our annual holiday gift marketing campaign targeting wine lovers.
Don't miss your chance to boost winter revenue, build brand awareness, and connect with consumers who are ready to fall in love with your wines—and take them home.
Winery enrollment is now open.
Early bird pricing ends September 30.
Discover More, Sip More, and Save More This Winter
Looking for the perfect excuse to explore wine country this winter?
Say hello to Savor the Season: Winter Escape, your ticket to the ultimate wine tasting adventure across Northern California’s most iconic wine regions.
From November 1, 2025 through February 2026, this exclusive tasting program gives you access to complimentary wine tastings at dozens of participating wineries and tasting rooms throughout: Napa Valley, Sonoma County, Livermore, Mendocino, Suisun Valley, El Dorado, and Amador County.
Here’s Why You’ll Love It:
Our Savor the Season Winter Escape pass unlocks a free tasting of four wines at every participating location.
Think of wine country many years ago where you could be free and walk into any tasting room to try-and-buy. And these are brands we've hand picked to participate, so we know the wines are excellent.
Discover off-the-beaten path wineries and tastings without booking high-priced experiences that take hours out of your day. Feel free to roam again, using the pass for an entire season, sampling a wide range of wine regions and experiences.
Enjoying wine country in the offseason means less crowds and more personal connections.
And did we mention that it makes for a perfect holiday gift for wine-loving friends, couples, or even yourself?
Many participating wineries are being encouraged to offer special perks, discounts, or club offers.
Whether you're planning a cozy weekend getaway, a holiday-season adventure, or simply want to explore more of the region’s top tasting rooms—Savor the Season Winter Escape is your invitation to do it all, with style and savings.
Passes go on sale October 1st. Quantities are limited.
Join the waitlist and be the first to know when it launches!
Make this winter one to savor with friends and family.
Your next favorite winery is about to be found!
Let us make some introductions
Program Overview for Tasting Rooms
Savor the Season: Winter Escape (Nov 1, 2025 – Feb 28, 2026)
A Proven Program to Boost Offseason Sales, Club Signups & Exposure
Why Join?
The winter months can be slow, but Savor the Season: Winter Escape is designed to turn that around by delivering qualified, purchase-ready guests to your tasting room when you need them most.
This high-visibility program markets directly to wine lovers looking for off-season tasting experiences and makes it simple for them to discover your winery, taste your wines, and become long-term customers.
Key Benefits to Your Business
1. Increased Offseason Foot Traffic
Attract new and returning wine enthusiasts during a time of year when visits typically drop off.
2. Qualified, Engaged Guests
Passport holders are motivated buyers, eager to explore, taste, and purchase. Many are gift recipients looking to discover new favorites and join wine clubs.
3. Zero Discounting Required
There’s no cost to participate and no obligation to offer discounts. You simply provide a complimentary tasting of four wines to each passholder.
4. Full Access to Guest Contact Information
Receive the full contact info for every guest who redeems their tasting—perfect for post-visit follow-ups, special event invites, and other remarketing efforts.
5. Featured in Holiday Marketing Campaigns
Your winery will be promoted as part of a limited-time giftable experience, driving strong early sales and advance bookings.
6. Easy to Implement
No complicated setup. Choose four wines to pour and welcome guests—just like any other tasting, but with built-in marketing and exposure.
How It Works
Keeping it simple, you choose any four wines to include in the complimentary tasting.
Guests present their Savor the Season Winter Escape electronic pass, you scan it using our mobile-friendly Guest Link Pro app and you get instant access to first-party contact data.
We promote your property through CellarPass marketing channels, email campaigns, social media, media partnerships, and gift guides
Early Enrollment = Maximum Exposure
Sign up before September 30 to receive early bird placement in our marketing rollout, ensuring premium visibility and increased guest traffic.
Let’s turn your quietest season into one of your most successful.
Join the program and start pouring for guests ready to sip, shop, and join.
Get Noticed
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Sticky website
Our content-rich site engages visitors 4x longer than other booking engine.
Buyers, not browsers
We attract & engage better, more-qualified guests than Tock.
Write like a pro
We provide the marketing tools that help
you write engaging copy leading to
increased referral bookings.
Reporting
Built-in dashboards, dozens of reports- or go deep with exportable data.
Seamless integrations
Connect to popular industry apps, saving you hours of lost productivity.
Getting started is easy
We know your business, we speak your language
Create a free business account
In just a few taps, you can be building out your business page, posting your first ticketed event and gaining access to our millions on qualified craft-beverage consumers.
Create your event
In less than a couple of minutes you'll be able to create & publish your first event.
The more events you publish, increases your odds for winning our $250 monthly ticketed event giveaway.
Watch guests pour in
As soon as your event is published, you'll gain immediate access to our millions of qualified craft beverage consumers looking to book your experiences & special events.
All-in-one booking tool
Publish unlimited experiences
One platform allows you to promote your reservation-based experiences and ticketed events.
Have all your guests in one place
Connect CellarPass to popular industry eCommerce & club apps to seamlessly book existing customers or create new ones.
Hear what our guests say
“CellarPass was a very convenient way to plan & book each day of our trip to Napa. All of the wineries they recommended were wonderful.”
Jill Wells Moore
to Napa Valley on CellarPass
“We used this last year to book our wine tastings and it was very helpful to find wineries that produce the wines we like. Loved the convenience of booking multiple wineries in one place.”
Anita Sumani
“CellarPass offers a single place to check out and get tickets to all the events I had no idea were happening in wine country. Thanks to CellarPass, now I know!”
S. Woods
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