You have wine to sell, we have millions of qualified buyers
Unlike Tock, OrderPort or Commerce7, CellarPass was built from the ground up for promoting tourism.
Why Tasting Rooms Choose CellarPass
When you using Tock, every one of YOUR customers becomes theirs.
Protect Your Customer Relationships
With CellarPass, you own 100% of your guest data. VIPs and club members are never marketed to by competitors. Every reservation comes with full transparency, empowering personalized follow-ups and club outreach.
Drive New Visitors
Get discovered by wine travelers nationwide through the CellarPass Marketplace. Participate in wine trail programs, passport events, and regional promotions that bring new guests to your tasting room. CellarPass’s marketing tools help convert reservations into repeat visits and club memberships.
Brand-First Experience
Your brand is front and center. The CellarPass booking engine integrates seamlessly into your website and can be fully customized to match your imagery, copy, and pricing. Guests experience your brand from start to finish—without distraction from competitor ads.
Built for the Wine Industry
Unlike restaurant-focused platforms, CellarPass was designed specifically for wine tourism. It supports regional campaigns, harvest events, and wine trail promotions, and integrates with your existing POS and club systems to complement your operations, not compete with them.
Why Wine Lovers Prefer CellarPass
Planning your wine country getaway should be effortless—and inspiring.
CellarPass makes it easy to discover, book, and enjoy the best tasting experiences in one place.
All Your Wine Experiences in One Place
No more juggling multiple websites or apps. With CellarPass, you can:
-Browse and book tastings, tours, and events across multiple wineries in one seamless interface.
- Plan your weekend getaway without worrying about conflicting schedules or reservation platforms.
-Access special promotions, passport events, and seasonal experiences curated for wine travelers.
User-Friendly, Hassle-Free Booking
CellarPass puts simplicity first:
- Intuitive, mobile-friendly design lets you book in just a few clicks.
-Instant confirmations and easy management of your reservations.
-Clear pricing and details so you know exactly what to expect before you arrive.
Inspire Your Next Trip
CellarPass isn’t just about booking—it’s about exploring wine country:
-Discover curated content that sparks new travel ideas.
-Learn about wineries, tasting styles, and wine events through expert guides and insider tips.
-Plan trips around themes, seasons, or regional highlights for a fully immersive experience.
Sell More Wine Experiences with CellarPass
Why CellarPass is better than Eventbrite or TicketSpice
CellarPass is the ticketing platform built specifically for the wine industry. From large regional passport events to wine festivals and concerts, we help organizations sell more tickets while protecting the customer relationship and delivering a seamless guest experience.
CellarPass Was Built for Wine Experiences
Generic ticketing platforms are designed for “all events,” not wine experiences:
Eventbrite presents your luxury tasting or festival alongside 5Ks, hackathons, and other unrelated events, diluting your brand.
TicketSpice provides ticketing but no marketing support, leaving your event to rely solely on your own, costly and time-consuming marketing campaigns.
CellarPass, by contrast, is purpose-built for wineries, wine festivals, and wine country events: tastings, vineyard tours, harvest events, wine & food festivals, and concerts.
Protect Your Guests and Brand
With CellarPass, you maintain complete control over your guest relationships:
-Own all guest data—never sold or shared.
-No cross-promotion of competitor events.
-Re-engage guests with personalized offers, club invitations, and future events.
Seamless, Luxury-Level Experience
CellarPass provides a premium, mobile-first experience:Custom-branded event pages that match your winery or festival’s image.Clear ticket options, pricing, and promotions that convert.Intuitive booking and check-in for a high-touch guest experience.
Grow Attendance and Revenue
CellarPass isn’t just ticketing—it’s a marketing engine for wine events:
- Exposure to thousands of wine enthusiasts through the CellarPass Marketplace.
- Integrated email and SMS to reach new and repeat visitors.
- Analytics to track sales, attendance, and guest behavior, helping you optimize future events.
Fill your tasting room with new guests—fast, easy, and just a few clicks away
CellarPass is the only wine industry platform that combines guest management with marketing power—helping tasting rooms attract better-qualified guests, drive revenue, and build lifelong wine consumers.
Keep it simple
Don't want to manage complicated floor plans? No problem—gain full control over inventory, with or without floor plans, making setup simple.
Content-rich website
CellarPass delivers engaging, insightful content on planning and booking wine country getaways—turning readers into new, loyal guests for your tasting room.
Wine buyers, not diners
CellarPass attracts and engages higher-quality, better-qualified guests than Tock, driving more meaningful visits and revenue for your tasting room.
Any experience, anywhere
With Tock’s assigned-experience-per-table limitation, your tasting room risks being underbooked and leaving revenue on the table.
Guest journey
Only CellarPass integrates with Google Analytics, giving you clear insight into where your guests began their booking journey.
Get paid daily
Only CellarPass lets you use your own payment gateway, ensuring you get paid daily and maintain full control over transactions.
Getting started is easy
We know your business, we speak your language
Create a free business account
In just a few taps, you can be building out your business page, posting your first ticketed event and gaining access to our millions on qualified craft-beverage consumers.
Create your event
In less than a couple of minutes you'll be able to create & publish your first event.
The more events you publish, increases your odds for winning our $200 monthly ticketed event giveaway.
Watch guests pour in
As soon as your event is published, you'll gain immediate access to our millions of qualified craft beverage consumers looking to book your experiences & special events.
All-in-one booking tool
Publish unlimited experiences
One platform allows you to promote your reservation-based experiences and ticketed events.
Have all your guests in one place
Connect CellarPass to popular industry eCommerce & club apps to seamlessly book existing customers or create new ones.
Hear what our guests say
“CellarPass was a very convenient way to plan & book each day of our trip to Napa. All of the wineries they recommended were wonderful.”
Jill Wells Moore
to Napa Valley on CellarPass
“We used this last year to book our wine tastings and it was very helpful to find wineries that produce the wines we like. Loved the convenience of booking multiple wineries in one place.”
Anita Sumani
“CellarPass offers a single place to check out and get tickets to all the events I had no idea were happening in wine country. Thanks to CellarPass, now I know!”
S. Woods
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