Choose a plan

Whether you are a one-person operation or managing multiple locations, there's a plan that fits you.



Manage business listing & sell tickets

Business listing
Ticketed events
Send invitations
Guest Link Pro
$1.79/ ticket + 3.75% service fee



Look like a pro with table & server management

Reservation & table management
Ticketing plan PLUS
Floor plan yield manager (opt)
TablePro app for iOS
2% transaction fee



24/7 SLA, flat fee

Phone support
Features of Professional plan
Quarterly account review
Discounts on advertising
No RSVP service fees

What our clients say

"CellarPass is more than just a booking engine, they are a creative partner that delivers the competitive edge to bring us new guests, every day."

“Integrated with WineDirect makes our lives easier”

Integrated with WineDirect, club members can be automatically discounted on rules you setup, event make experiences exclusive to club members.

“We received a 'whale buyer' referral in less than 24 hours”

The sooner you signup and publish your event, the sooner our marketing can get to work attracting and referring guests in your business.

“CellarPass sends us better quality customers than Tock ever did”

Some platforms are designed for restaurants, attracting "browsers" not "buyers". CellarPass is designed to sell wine and club sign-ups.

Subscription plans comparison

Unlimited users
Unlimited events
Booking widget
Mon - Fri, 9AM - 5PM Pacific
24/7/365 support
Complimentary events
Pre-paid reservations (opt.)
Menu & add-on items
Automated discounts
Club management integration
eCommerce integration
SMS 2-way messaging*
Google Analytics 4 integration
$1.79 + 3.75% SERVICE FEE

Industry experience

CellarPass is specifically designed for craft-beverage industry, therefore it attracts the right consumer for your tasting room. We have the industry experience to help you grow your visitation while attracting the right customer.

Yield management

Tock's focus on restaurant-style reservation management makes it nearly impossible to manage capacities for tasting rooms, requiring the management of many time-consuming blueprints that don't offer the flexibility of CellarPass' booking engine.

Their system also requires you to dedicate experiences to a table, leaving you many empty tables.

Buying habits

Tasting rooms using Tock complain of their guests being "melon squeezers" and not "case buyers" as they come for the experience and leave empty handed. If you need buyers, you need CellarPass.

Frequently Asked Questions

Does CellarPass offer free trials?

We found that since there are so many possible configurations of how experiences and events can be set up, scheduling a demo will allow one of our skilled team members walk you through our platform.

You can however demo the guest checkout by going to our demo business page.

How many users can I invite to my account?

There are no "seat license" fees with CellarPass, we encourage you to follow PCI guidelines by inviting each member of your staff to have their own User account to access CellarPass.

Can guests manage their own reservations?

Yes and we're constantly surprised how many booking platforms do not allow guests to reschedule, modify and cancel their reservations online. You of course can control when they can cancel so that cancellation policies are enforced.

Can you sell tickets to multi-day events?

Yes! Whether you are selling tickets to a wine tasting passport event, outdoor concerts, film festivals or just a simple club pickup party, you can sell tickets to the full event, single dates and offer VIP packages.

CellarPass has all the passport features you need that other platforms do not.

What am I not asking?

"How long does it take to post your first event?" is a common question. Most people think this is a large task, but you can literally publish your first reservation-based experience or ticketed event in about the same time- two to three minutes or less if you have all the details ready.

Just copy, paste and publish!

Still have questions?

Please contact us at and we’ll help you.