A smarter, more flexible way to market experiences—where event organizers define the season, and consumers unlock exclusive perks, access and savings.
What is the CellarPass Season Pass Manager?
We’re excited to announce the latest release of the CellarPass ticketing platform, featuring a first-to-market Season Pass Manager—an innovative new way for regional associations and event organizers to turn one-time guests into loyal, repeat visitors.
This powerful new feature makes it easier than ever to offer Season and Annual Passes that unlock exclusive access to tasting experiences, festivals, concerts, or year-long wine trails.
Whether you're running a month-long celebration or a full-year passport program, you define the schedule and benefits. CellarPass handles the rest.
Reimagine Guest Engagement
Think of the Season Pass Manager as a dynamic marketing engine—not just a ticketing solution. It’s designed to help you drive deeper guest relationships and increase onsite revenue by encouraging more frequent visits across your winery members or event calendar.
Let’s say you host a summer concert series at your winery or across your region. Instead of selling tickets one at a time, you offer a Season Pass that gives guests access to every concert during the summer. Suddenly, the guest who might have come once or twice now plans to attend all your events. And along the way, they’re buying wine, bringing friends, joining wine clubs, and sharing their experiences online.
Types of Passes You Can Offer
Weekend Passes
Ideal for short-term wine trails or holiday weekends.
Seasonal Passes
Highlight key times of the year, like Spring Release or Harvest Season.
Rolling Passes
Flexible activation windows such as "valid for 30 days" tied to the buyer’s purchase date.
Annual Passes
Encourage long-term engagement and loyalty across your region.
Boost Revenue & Build Loyalty
With a Season or Annual Pass, your guests feel like insiders—rewarded for their loyalty and invited to experience more.
You’ll benefit from:
- Higher per-guest value
- Stronger repeat visitation
- Simplified event marketing
- New revenue from gifting opportunities
- More onsite wine sales, tastings, and club sign-ups
And let’s not overlook one of the biggest opportunities: gifting!
A season pass makes the perfect gift for birthdays, anniversaries, weddings, retirements, or holidays. It’s a thoughtful, experience-driven gift that keeps your destination top of mind year-round.
Get Started Today!
Whether it’s a weekend passport, seasonal festival series, or year-round tasting adventure, the CellarPass Season Pass Manager gives you the tools to sell, market, and manage like never before.
All that’s standing between you and a successful season pass program is a free CellarPass account. Let’s create something unforgettable.
Want to see this in action? Book online demo
Whether you want to limit the total number of ticket or against individual will call locations, CellarPass offers many levels of yield management not found in any other platform.
We have the experience, know-how and the platform to properly create and market passport events on a local or national level.
Sell single-day tickets or multi-day tickets for your passport events without breaking a sweat.
Easily scan tickets using any camera-
enabled device to verify validation and track who's been checked-in where.
Limit capacity on ticket level, date(s), will call, event level- even require reservations.
Set individual limits on a per Will Call location basis, allowing more control over distribution of attendees.
Built-in reservation capabilities provides tasting rooms the facetime they want. Google Maps integration keeps them on time.
From ticket sales to attendee demographics, even leaderboards, provide better analytics to your board.
Create your first passport event in just a few moments, add a "Buy Tickets" button to your sale and done!
Offer first-party data to your participating locations when they check in guests. No more spreadsheets!
You can setup our passport platform to cost you absolutely nothing, yes, nada! There's no setup fee, no monthly fee and you can pass all the services, including CC processing fees, onto your passport holders.
Yes, some of our passport events are annual events, but the majority of our passport events are multi-day events that take place Friday through Sunday. You can sell a single-day ticket or multi-day tickets.
Yes, once you have created your organization's business profile, one of our team members can connect with you to learn more about how your passport event will be organized and walk you through the simple setup steps, making sure you get the most out of our passport platform.
Our Guest Link Pro app can be installed on any modern device such as tablets and smartphones. The device's camera can be used to scan the barcode on the printed ticket, pull up a digital guest list or go old school with printed guest lists distributed to each participating property.
Yes, once you've built your passport event on our platform, our marketing immediately goes to work marketing your event to our millions of qualified craft-beverage consumers. Additional marketing options are also available.
Please call (855) 423-4448 and we’ll be happy to schedule a call to assist you.
Exclusive features that turn your "booze cuise" into a memorable event for your participating businesses and guests.