Season Pass Manager

A smarter, more flexible way to market experiences—where event organizers define the season, and consumers unlock exclusive perks, access and savings.

Passports have be known to be drunk fests, CellarPass can fix that!

What is the CellarPass Season Pass Manager?

We’re excited to announce the latest release of the CellarPass ticketing platform, featuring a first-to-market Season Pass Manager—an innovative new way for regional associations and event organizers to turn one-time guests into loyal, repeat visitors.

This powerful new feature makes it easier than ever to offer Season and Annual Passes that unlock exclusive access to tasting experiences, festivals, concerts, or year-long wine trails.

Whether you're running a month-long celebration or a full-year passport program, you define the schedule and benefits. CellarPass handles the rest.



Reimagine Guest Engagement

Think of the Season Pass Manager as a dynamic marketing engine—not just a ticketing solution. It’s designed to help you drive deeper guest relationships and increase onsite revenue by encouraging more frequent visits across your winery members or event calendar.

Let’s say you host a summer concert series at your winery or across your region. Instead of selling tickets one at a time, you offer a Season Pass that gives guests access to every concert during the summer. Suddenly, the guest who might have come once or twice now plans to attend all your events. And along the way, they’re buying wine, bringing friends, joining wine clubs, and sharing their experiences online.

Types of Passes You Can Offer

Weekend Passes
Ideal for short-term wine trails or holiday weekends.

Seasonal Passes
Highlight key times of the year, like Spring Release or Harvest Season.

Rolling Passes
Flexible activation windows such as "valid for 30 days" tied to the buyer’s purchase date.

Annual Passes
Encourage long-term engagement and loyalty across your region.

Passports have be known to be drunk fests, CellarPass can fix that!

Boost Revenue & Build Loyalty

With a Season or Annual Pass, your guests feel like insiders—rewarded for their loyalty and invited to experience more.

You’ll benefit from:
- Higher per-guest value
- Stronger repeat visitation
- Simplified event marketing
- New revenue from gifting opportunities
- More onsite wine sales, tastings, and club sign-ups


And let’s not overlook one of the biggest opportunities: gifting!
A season pass makes the perfect gift for birthdays, anniversaries, weddings, retirements, or holidays. It’s a thoughtful, experience-driven gift that keeps your destination top of mind year-round.

Get Started Today!

Whether it’s a weekend passport, seasonal festival series, or year-round tasting adventure, the CellarPass Season Pass Manager gives you the tools to sell, market, and manage like never before.

All that’s standing between you and a successful season pass program is a free CellarPass account. Let’s create something unforgettable.

Want to see this in action? Book online demo

Real-time Analytics - Human X Webflow Template

We know your challenges

We have the experience, know-how and the platform to properly create and market passport events on a local or national level.

Easy To Use Dashboard - Human X Webflow Template

Expertise in passports

Sell single-day tickets or multi-day tickets for your passport events without breaking a sweat.

Advanced User Analytics - Human X Webflow Template

Guest Link Pro app

Easily scan tickets using any camera-
enabled device to verify validation and track who's been checked-in where.

Unique, must-have passport features

Advanced Analytics - Human X Webflow Template

Flexibility

Limit capacity on ticket level, date(s), will call, event level- even require reservations.

User Journey - Human X Webflow Template

Will call management

Set individual limits on a per Will Call location basis, allowing more control over distribution of attendees.

Automated Reports - Human X Webflow Template

Itinerary planner

Built-in reservation capabilities provides tasting rooms the facetime they want. Google Maps integration keeps them on time.

Machine Learning - Human X Webflow Template

Real-time reporting

From ticket sales to attendee demographics, even leaderboards, provide better analytics to your board.

A/B Testing - Human X Webflow Template

Easy activation

Create your first passport event in just a few moments, add a "Buy Tickets" button to your sale and done!

100+ Integrations - Human X Webflow Template

First party data

Offer first-party data to your participating locations when they check in guests. No more spreadsheets!

Start using the CellarPass Passport platform for free!

Redirecting you to our sign up page...
Oops! Something went wrong.
The CellarPass website is designed to attract, engage and convert guests to buyers
Use Guest Link Pro to manage reservations
Schedule demo

Frequently Asked Questions

What does your passport platform cost?

You can setup our passport platform to cost you absolutely nothing, yes, nada! There's no setup fee, no monthly fee and you can pass all the services, including CC processing fees, onto your passport holders.

Do you support multi-day passports?

Yes, some of our passport events are annual events, but the majority of our passport events are multi-day events that take place Friday through Sunday. You can sell a single-day ticket or multi-day tickets.

Do you offer support?

Yes, once you have created your organization's business profile, one of our team members can connect with you to learn more about how your passport event will be organized and walk you through the simple setup steps, making sure you get the most out of our passport platform.

What's your check-in technology?

Our Guest Link Pro app can be installed on any modern device such as tablets and smartphones. The device's camera can be used to scan the barcode on the printed ticket, pull up a digital guest list or go old school with printed guest lists distributed to each participating property.

Can you help us market our passport?

Yes, once you've built your passport event on our platform, our marketing immediately goes to work marketing your event to our millions of qualified craft-beverage consumers. Additional marketing options are also available.

Still have questions?

Please call (855) 423-4448 and we’ll be happy to schedule a call to assist you.

Promote passport that drives qualified traffic

Exclusive features that turn your "booze cuise" into a memorable event for your participating businesses and guests.

Passport promotion