Google Things to Do and Google Action Center: What They Mean for CellarPass Subscribers

In today’s digital age, visibility is everything. For wineries, tasting rooms, and event organizers, ensuring your experiences are easily discoverable by potential guests can make all the difference in filling your reservations and boosting sales. That’s where Google Things to Do and Google Action Center come into play. These tools are revolutionizing the way experiences are booked online, and for CellarPass subscribers, they offer a unique opportunity to maximize exposure and increase direct bookings.

What is Google Things to Do?

Google Things to Do is a feature designed to help businesses showcase their attractions, tours, and ticketed experiences directly in Google Search and Google Maps. When potential visitors search for activities in a particular region—such as “wine tasting in Napa Valley” or “best winery tours in Sonoma”—Google displays a curated list of experiences with direct links to book.

Key Benefits:

• Increased Visibility – Your winery or tasting room can appear in top search results when users are actively looking for things to do in your region.
• Direct Bookings – Unlike third-party platforms that take commissions, Google directs visitors straight to your CellarPass page, ensuring you retain more revenue.
• Enhanced Mobile Experience – Since most travelers search and book on the go, having your experience showcased on Google Things to Do ensures a seamless mobile-friendly booking process.

What is Google Action Center?

Google Action Center is a relatively new tool that helps businesses manage their online presence across Google’s ecosystem. It allows businesses to monitor and update their booking links, respond to customer inquiries, and ensure that their experiences are accurately represented on Google Search and Maps.

Key Benefits:

• Control Your Listings – Ensure your tasting room, special events, and experiences are presented correctly and prominently.
• Monitor Performance – Track how often your experiences appear in search results and measure click-through rates.
• Streamlined Customer Interaction – Quickly respond to customer questions and reviews, improving engagement and trust.

Why CellarPass Subscribers Should Take Advantage

CellarPass is the official booking partner for the winery and tasting room category, ensuring that wine lovers can seamlessly discover and book their next experience through Google’s platforms. This exclusive partnership provides CellarPass subscribers with a direct connection to high-intent travelers and wine enthusiasts searching for activities in wine country.

As a CellarPass subscriber, your winery or tasting room is already positioned for success, and integrating with Google Things to Do and Google Action Center can amplify your reach even further. By leveraging these tools, you can:

• Drive More Traffic – Appear in Google’s organic search results when wine lovers are actively searching for their next tasting experience.
• Increase Direct Revenue – Cut out the middleman and avoid third-party booking fees by driving traffic directly to your CellarPass page.
• Improve Customer Engagement – Provide accurate, up-to-date information and respond to guest inquiries in real time.
• Stay Competitive – With more wineries and attractions embracing digital marketing, maintaining a strong presence on Google is crucial to standing out.

How to Get Started

CellarPass is already optimized for Google Things to Do, meaning your experiences can be seamlessly integrated into Google’s search ecosystem. If you’re a CellarPass subscriber, our team can assist with:

• Ensuring your listings are correctly set up for Google Things to Do.
• Optimizing your booking links for maximum visibility and conversion.
• Providing insights on how to enhance your Google presence through Action Center.

Final Thoughts

Google continues to evolve the way people discover and book experiences, and staying ahead of these trends is essential for wineries and tasting rooms looking to grow their business. By leveraging Google Things to Do and Google Action Center in conjunction with CellarPass, you can ensure that your experiences are seen by more potential guests, leading to increased bookings and higher revenue.

Ready to take advantage? Follow this article in order to initiate the integration, there's no additional cost for this feature.

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