Jonathan Elliman

Jonathan Elliman is the Director of Product Development at CellarPass, where he leads the design and delivery of innovative digital platforms that transform the wine and hospitality industry. With over 20 years of experience building complex eCommerce, CRM, and SaaS systems, Jonathan has a proven track record of creating scalable, secure, and user-centric solutions that drive growth and enhance the customer experience.

At CellarPass, Jonathan oversees cross-functional teams to develop enterprise-grade applications for guest management, ticketing, and subscription services. He has designed robust payment systems integrating providers such as Braintree and Stripe, implemented automated billing and subscription workflows, and ensured global compliance with PCI, GDPR, CCPA, and other privacy regulations. Jonathan’s expertise extends to multi-region tax and VAT systems, enabling accurate and reliable transactions across the U.S. and EU markets.

Prior to CellarPass, Jonathan held senior technology and product leadership roles at Synergy Commerce and Submerce, where he built and scaled POS, eCommerce, and CRM platforms for the hospitality and wine industries. His career began at Bechtel Corporation, producing corporate communications, marketing, and real-time VR walkthroughs for large-scale global construction projects. Jonathan also pioneered digital production for CBS Sports and NBCOlympics.com, including the first-ever fully digital Olympic broadcast, and contributed as an embedded journalist for the Associated Press during the Iraq War.

Jonathan’s background combines deep technical expertise with hands-on design experience, a passion for building high-performing teams, and a lifelong interest in architecture, landscape design, and home remodeling. He leverages this unique blend of skills to drive innovation at CellarPass and help wineries and hospitality partners create memorable, seamless experiences for their guests.