The only platform built for passport events—CellarPass makes ticketing seamless for wineries and organizers!
Over the past 15 years, we've learned a lot at CellarPass—working with thousands of event producers across the U.S., fine-tuning our platform to meet the evolving needs of wineries, wine trails, and event organizers. And if there’s one thing we know for sure, no two events are ever the same.
This is especially true for wine-tasting passport events. Some last a day, others span a weekend, six months, or even a full year. Some require tickets valid for a single day, while others offer multi-day access. With thousands of possible configurations, passport events are anything but one-size-fits-all.
That’s why we've built the only ticketing platform designed specifically for passport events. Over the years, we’ve expanded our capabilities to handle nearly every scenario—from managing multiple will-call locations to setting per-location ticket limits and offering automated discounts.
But what many people don’t realize? CellarPass isn’t just for complex passport events. Our technology can just as easily handle the simplest ticketed experiences—from club pickup parties to lobster feeds to 15,000-attendee concerts.
Let’s be real: passport events are a niche market. For massive ticketing platforms, investing millions in technology to support these types of events just doesn’t make financial sense. That’s where CellarPass saw an opportunity.
Rather than ignoring the needs of wineries and tasting rooms, we doubled down—building the most comprehensive, feature-rich platform specifically designed for wine and food experiences. Our commitment to the wine industry is what sets us apart.
If you're planning a passport event—or any kind of tasting, festival, or ticketed experience—CellarPass is here to help you streamline ticketing, eliminate guesswork, and create a seamless guest experience.
Planning and executing a successful passport event requires seamless coordination between dozens of will-call locations, multiple ticket types, and complex discount structures. Yet, most ticketing platforms are designed for single-venue events, leaving event organizers scrambling to manage passport logistics manually.
CellarPass is the only platform that offers purpose-built passport management tools to handle the unique challenges of multi-location events. Whether you're running a weekend wine trail passport or a month-long tasting adventure, CellarPass provides everything you need to create a smooth and enjoyable guest experience.
Multi-Location Will Call Management – Eliminate confusion by designating multiple will-call locations, allowing guests to check in at the most convenient spot.
Flexible Ticketing Options – Offer multiple ticket levels (single-day, multi-day, VIP, designated driver) without the hassle of managing separate events.
Automated Discounts – Apply exclusive discounts based on ticket type, location, or promotional codes without manual tracking.
Per Location Ticket Limits – Avoid overbooking by setting attendee caps at individual tasting rooms or event venues.
Date-Specific Ticketing – Sell single-day or multi-day passes with built-in validity windows, ensuring guests use their tickets as intended.
1️⃣ Integrated Guest Check-In & Real-Time Tracking Event organizers can monitor guest attendance in real-time across all locations, ensuring a smooth flow of visitors and preventing capacity issues.
2️⃣ Mobile-Friendly Digital Passports Ditch paper tickets! Guests can access their digital passports via mobile devices, making check-in seamless and reducing the risk of lost or forgotten tickets.
3️⃣ Custom Branding & Marketing Tools Promote your event with professionally branded tickets, customized email confirmations, and integrated social media marketing—all from one dashboard.
4️⃣ Automated Reporting & Revenue Insights Track ticket sales, guest engagement, and venue performance with automated reporting tools, helping you plan future events with precision.
5️⃣ Seamless POS & CRM Integration Sync guest data with your CRM or POS system to personalize future marketing efforts and increase customer retention.
We've seen so many people try and use other popular ticketing platforms like Eventbrite or Ticketspice and ultimately are seen pulling their hair out because of the lack of features; from managing multiple-will call locations to useable reports.
You'll have to remember at the end of the day, they are merely a ticketing platform, lacking all the features you and your participating properties require to promote and manage a passport event. And why stress out when you can have all these features and more for the same price?
