Why Your Tasting Room Isn’t Getting Found—and What to Do About It

You’ve invested in your property, your wine, and your guest experience. But if people aren’t finding you online, what’s it all for?

In today’s digital-first world, search results are everything. Before a guest steps foot on your property—or even considers making a reservation—they’re searching. And what they see in that moment determines whether you earn their business… or lose it to someone else.

That’s why your tasting room’s online visibility needs to be your #1 priority. Before you hire another agency or sign up for yet another marketing tool, do this one simple thing:

Search.

Search for the keywords that matter to your tasting room:

• “Wine tasting near [your region]”
• “[Your town] wine weekend itinerary”
• “Best wineries in [AVA or wine trail]”

Look at the top results. Ask yourself:

• Are you there?
• Are your competitors?
• Is CellarPass?

We already know the answer.

As CTO of CellarPass and someone with decades of SEO and digital strategy experience, I’ve made it my mission to ensure CellarPass listings dominate the local search results. And we do—outranking billion-dollar platforms and multi-agency teams that spend big to try to beat us.

This isn’t a fluke. It’s a strategy built over years of refining what works—and scrapping what doesn’t. Our listings aren’t just visible; they convert. Our traffic doesn’t just click—they book.

The Hidden Cost of DIY Visibility

If you were to try to match CellarPass’ online visibility with digital ads alone, here’s what you’d be looking at:

• Cost-per-click (CPC) for wine tasting-related search terms ranges from $3 to $8 per click, depending on your region.
• To maintain a steady presence on page one, you’d likely need a monthly ad spend of $2,000 to $5,000+, just to compete for visibility.
• And even then, you’re paying for every click—with no guarantee of conversion.

By contrast, a listing on CellarPass gives you ongoing visibility in organic search results—without paying per click. It’s a smarter, sustainable way to be discovered by guests who are already planning their visit.

If you're not on CellarPass, you're missing bookings. Period.

You might think your website is enough. Or that your booking widget is “doing the job.” But if you’re buried on page two—or worse—you’re invisible to the majority of people searching for exactly what you offer.

With CellarPass, you’re not just getting a listing. You’re plugging into a platform designed specifically for wine country experiences, backed by a team that understands how guests plan their trips—and how to get your tasting room front and center when they do.

Ready to Get Found?

Your next best customer is already searching. Make sure they find you—not your competition.

Join CellarPass today and discover what happens when visibility meets velocity. Because visibility shouldn’t cost thousands a month—it should be built in.

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