Imagine an event that is focused on selling wine
We bring you customers, you sell them wine.
Attention Winery and Tasting Room Owners!
Visitation to Napa Valley has plummeted and we know why —it's time to embrace Cellar Sale Weekend, the ultimate weekend wine sales event.
Taking place throughout Napa Valley on Saturday, April 19th through Sunday April 20, 2025, this innovative sales program is designed to bring qualified wine consumers straight to your tasting room, ready to discover and purchase your wines.
Don't miss the chance to elevate your sales, grow your customer base, and create excitement for your brand.
Join Cellar Sale Weekend today!
Attracting buyers, not melon squeezers
With its highly-targeted campaigns, personalized content, and data-driven insights, our marketing efforts are laser-focused on reaching qualified wine customers who are ready to buy your wine.
Reach customers for pennies
Tired of paying exorbitant CPC fees on Google or Facebook ads, only to see bare any results?
Cellar Sale Weekend is here to change the odds for you. Our customers have bought tickets to the event with the sole purpose of tasting & buying your wines.
Visitation to Napa is on the decline.
9 Reasons to Participate
It’s no secret that visitation to Napa Valley has steadily declined over the last two years. But here’s the good news: Cellar Sale Weekend Napa Valley 2025 is designed to turn the tide by connecting your winery with an enthusiastic audience of wine lovers eager to rediscover Napa Valley.
At CellarPass, we’ve spent over 15 years gathering data and listening to consumers, and one thing is clear: many wine enthusiasts are dissatisfied with today’s tasting experiences. They’re craving simplicity, authenticity, and a personal connection.
Cellar Sale Weekend is your chance to deliver exactly that while building lasting relationships and driving direct wine sales.
This exclusive event offers a refreshing approach, bringing passionate consumers to your tasting room who are ready to explore, taste, and take advantage of this special opportunity. It's a perfect moment to reintroduce your wines, your story, and your hospitality to a new wave of customers.
If you’re ready to build meaningful connections, boost your sales, and be part of reshaping Napa Valley’s future, Cellar Sale Weekend Napa Valley 2025 is where you need to be. Don’t miss your chance to stand out and thrive.
Sign up today and make 2025 your best year yet!
Drive Immediate Sales
Cellar Sale Weekend creates excitement by offering wine lovers access to exclusive deals of at least 25% off retail.
By participating, your winery will stand out to a new audience eager to discover hidden gems and return for more after a memorable first impression.
Introduce Your Brand
With increased visibility during Cellar Sale Weekend, your tasting room becomes a hotspot for visitors.
Gain exposure to our engaged audience of wine lovers and collectors, increasing your chances of connecting with first-time visitors and turning them into loyal customers.
Repeat Visitation
Our marketing is targeted to specific wine consumers consumers who live within a 90-mile radius of your tasting room.
Why? Because we want to create lasting relationships with wine consumers that will significantly increase the opportunity of frequent, repeat visits to your tasting room.
Drive Offseason Traffic
Napa Valley slows down in the offseason, but Cellar Sale Weekend can help fill your schedule. By creating special experiences or limited-time offers, you can entice wine lovers to visit when the valley is less crowded, fostering a more intimate experience.
Untapped Audience
CellarPass promotes Cellar Sale Weekend through targeted email campaigns, social media, and partnerships, giving your winery exposure to a broader audience.
This additional marketing power drives more visitors to your tasting room, both during and after the event.
First-person Data
Boost your tasting room’s marketing power with our mobile app! Scan guest tickets to instantly access their first-person data, enabling you to personalize follow-ups and build lasting connections.
Turn our referrals into loyal customers by continuing the conversation beyond their visit.
Clear Out Stagnate Inventory
Use the event as a strategic opportunity to move previous vintages or excess stock, freeing up space for new releases while still driving profit.
Promote Club Memberships
Showcase the unique benefits of your wine club during the event to encourage sign-ups, helping you build a steady stream of long-term revenue.
Enhance Brand Loyalty
Create a lasting impression by offering exclusive deals, personalized tastings, or add-ons that leave visitors excited about your wines and story.
Power User Blog
Our pros share their helpful tips& tricks that win sales
But there's a whole lot more... get a CellarPass Pro account for FREE!*
Hear what our customers say
Buy Membership
I live only 20 minutes away from Woodinville and didn't realize how many tasting rooms were out there to visit. Thanks CellarPass, this helped introduce me and my wife to a whole new area to explore.
M. Smith
The pass provided some awesome recommendations that led us out of our comfort zone into properties we've never been- so glad we found this!
Can't wait for our next getaway to explore more.
S. Jacobs
Our first weekend out, we got more than twice the value we paid in free tastings and purchase discounts. I'm going to gift some to my friends that just got married so we can go out together this summer.
