Comparing Platforms

Why CellarPass is better choice than Tock

Industry experience

With years of experience in the industry, CellarPass understands the unique needs of wineries and tasting rooms and has tailored its platform to meet those needs.


CellarPass provides a more customizable and user-friendly booking experience, making it easier for customers to book tastings, tours, and other experiences 24/7/365.

Growing your business

CellarPass offers a wealth of industry knowledge and resources to help tasting room managers excel in attracting new guests and increasing customer loyalty.

Comparing apples to oranges

While both platforms have their advantages, we will explore why CellarPass stands out as the better all-around guest management solution for wineries and tasting rooms.

In the age of digital technology, booking reservations for winery and tasting rooms experiences has never been easier. Two popular platforms for this are CellarPass and Tock, but when it comes to functionality, user experience, data privacy and overall value, CellarPass stands out as the superior platform.

User experience

When it comes to booking reservations, users want an experience that is easy and intuitive. CellarPass provides an easy-to-use interface that makes the booking process seamless. Users can quickly find the experience they want, select their date and time, and complete their booking in a matter of seconds.

With Tock, users have to navigate through multiple pages to book their reservation, making the process more complicated and time-consuming.


CellarPass is designed to work seamlessly with a variety of third-party software, including POS systems, club management platforms, and customer relationship management (CRM) tools. This means that wineries and tasting rooms can easily integrate their booking system with their existing software, which saves time and money in the long run.

Tock, on the other hand, does not offer the same level of integration, which can be frustrating for businesses that need to streamline their operations with real-time integrations.

Customized experiences

One of the best features of CellarPass is its customizable booking options. Wineries and tasting rooms can offer a variety of experiences, including tastings, tours, and food pairings, and can customize each experience to meet the needs of their customers. This flexibility makes it easy to create unique experiences that stand out from the competition.

Tock offers limited customization options, which can be a drawback for businesses that want to create unique and memorable experiences.

24/7/365 support

When it comes to customer support, CellarPass is a clear winner. The platform offers 24/7 support via phone, email, and chat, which means that businesses can get help whenever they need it.

Tock only offers support during business hours, which can be a drawback for businesses that will most likely require assistance on the weekends.


When it comes to value, CellarPass is the better option for less money. The platform offers more features at an affordable price, which makes it accessible to businesses of all sizes.

Tock is more expensive and offers fewer features, and attracts the wrong type of customer which can be a drawback for businesses that are looking to attract the right consumer.

Data privacy

Read Tock's contract and you'll be suprised to learn that they are the owner all of the customer data, not the business using the platform. This means that tasting rooms using Tock do not have direct access to their customer data, making it difficult to build and maintain customer relationships.

Tock has 100% control over the customer data, including contact information and purchase history, which can limit the ability of businesses to personalize marketing efforts and provide a tailored experience to their customers.

Get Noticed

Our website is one of the top 300 websites in the Food & Beverage category. #SEO

Sticky website

Our content-rich site engages visitors 4x longer than other booking engine.

One calendar

No matter where your guests are booked, everything is in one convenient calendar.

Booking engine

In just a few clicks, post your event and immediately engage millions.


Built-in dashboards, dozens of reports- or go deep with exportable data.


No other guest management platform offers more seamless integration options.