CellarPass, the leading online destination for winery and tasting room reservations, is excited to announce the 2025 Cellar Sale Weekend- Sonoma County, taking place May 31st – June 1st. This highly anticipated event offers wine enthusiasts an exclusive opportunity to acquire premium wines directly from renowned local wineries located throughout Sonoma County.
The Cellar Sale Weekend is designed to provide both oenophiles and casual wine lovers with access to limited-time offers, rare vintages, and special discounts. Participants will have the chance to explore a diverse selection of wines, engage with winemakers, and enjoy the scenic beauty of Sonoma County's wine country.
The inspiration behind the creation of the Cellar Sale Weekend stems from the growing number of studies and media articles highlighting the need for wineries to innovate and rethink how they attract and engage wine consumers. By hosting Cellar Sale Weekend, CellarPass aims to provide wineries with a platform to connect more effectively with customers, offering unique experiences and incentives that encourage visits to tasting rooms. One of the drivers behind launching Cellar Sale Weekend is in response to consumers wanting to return to affordable casual wine tastings that have become a rare commodity in the last few years.
“Our booking data and feedback we have received from consumers is they want to come back to wine country, but on their terms; more accessible meaning they want more no reservations required experiences, tastings that are under $35 and only require about an hour of their time”, says Sarah Elliman, co-founder + CEO, CellarPass. “The ideal tasting experience would be a casual tasting of 3 current releases for $20”, says Sarah.
A key feature of the weekend is the introduction of the Cellar Sale Weekend Rebate Program, where CellarPass rewards customers for every bottle purchased during their visit to the tasting room. This initiative is designed to promote wine sales while enhancing the guest experience through added value.
"With the great response to our Cellar Sale Weekend Napa Valley happening April 19th -20th, we are thrilled to offer a similar event for Sonoma County tasting rooms, bringing together our community of wine lovers and our featured tasting rooms," continues Sarah. "This event is a unique opportunity to help tasting rooms provide a simple, cost-effective way to engage wine consumers that wineries need right now to offset the downturn in traffic."
Open to all wineries and tasting rooms located throughout Sonoma County, space is limited to the first 30 tasting rooms that sign up. For more information and to secure a spot at one of the 2025 Cellar Sale Weekends, please visit https://www.cellarsaleweekend.com
About CellarPass
CellarPass is the leading online reservations and ticketing platform that continues to innovate as the wine industry tourism market constantly evolves. Founded in 2009, CellarPass connects wine lovers with premier wineries and tasting rooms across the United States, offering a seamless and personalized booking experience. With a commitment to attracting and engaging wine consumers, CellarPass continues to set the standard for wine tourism marketing strategies and technology solutions.
Other Press Releases
