Taste Route 116, the premier wine trail showcasing the finest wineries in west Sonoma County, the picturesque Russian River Valley, has partnered with CellarPass, the leading online wine event ticketing and management platform, to drive ticket sales for seasonal events and promote tourism throughout the award-winning Sonoma region.
As part of this partnership, Taste Route 116 is launching an exclusive membership program that allows wine consumers to purchase a pass good for two tastings at 10+ participating wineries and tasting rooms in Sonoma County. Valued at nearly $1,000, the pass offers wine enthusiasts a unique way to explore the region, making it an ideal gift or a locals’ indulgence.
CellarPass’ membership features make it easy for wineries and wine trail organizations to manage these passes while directly promoting tourism. Members can conveniently access their tastings, track their usage, and enjoy a seamless experience across participating wineries.
“CellarPass makes it incredibly easy for wineries to promote events, manage memberships, and sell tickets without the logistical headaches,” said Jonathan Elliman, Co-Founder of CellarPass. “Unlike other regional marketing platforms that can take six to seven weeks to set up, CellarPass allows trail organizations to get their events and membership programs online in less than an hour, manage will call efficiently, and reach wine consumers directly, ensuring a smooth experience for both organizers and guests.”
Savannah Esslinger who manages the association added, “We are thrilled to partner with CellarPass. Their platform is user-friendly, fast, and provides the tools we need to manage our events and membership program effectively. This means our wineries host more guests while focusing on creating memorable experiences for visitors while we handle ticketing and memberships with confidence.”
Compared to alternatives like Eventbrite and Bandwango, CellarPass offers a wine-industry-specific solution. Its robust will call management allows full control over how many passholders can check into each participating tasting room, fast setup, and offers unique membership capabilities to allow regional associations to sell annual passes, making it the preferred choice for wine trail organizations looking to maximize attendance, engagement, and tourism in Sonoma County.
Taste Route 116 and its participating wineries look forward to a productive partnership with CellarPass, ensuring that wine enthusiasts can easily plan their visits, purchase tickets or passes, and enjoy a seamless wine tasting experience while exploring the scenic Russian River Valley.
For more information about Taste Route 116, upcoming events, and the new membership pass, visit https://tasteroute116.com/
Taste Route 116 is a celebrated wine trail and collective of family-owned wineries nestled in the heart of the Russian River Valley in Sonoma County, California. Just about an hour’s scenic drive north of San Francisco and the Bay Area, Taste Route 116 offers wine lovers an authentic and immersive experience of West Sonoma County’s rich viticultural landscape.
About CellarPass
CellarPass is a leading wine country discovery and booking platform that connects wine lovers with unforgettable winery, tasting room, and destination experiences. Designed to simplify trip planning while helping wineries attract and manage guests, CellarPass offers ticketing, reservations, marketing tools, and customer engagement solutions in one seamless ecosystem.
Trusted by wineries and experience providers across North America, CellarPass empowers producers to tell their stories, host events, and reach new audiences—while giving travelers easy access to curated tastings, exclusive events, wine trails, and passport programs. With a focus on innovation, security, and hospitality-driven technology, CellarPass continues to redefine how consumers discover and enjoy wine country experiences.
For more information, visit CellarPass.com.
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