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How it works

CellarPass provides dashboards, reports and exportable data

Attract and convert customers from anywhere

Features TOCK can't match

Browse features

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Get Noticed

Don't want to manage complicated floor plans? No problem—gain full control over inventory, with or without floor plans, making setup simple.

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Content-rich website

CellarPass delivers engaging, insightful content on planning and booking wine country getaways—turning readers into new, loyal guests for your tasting room.

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Wine buyers, not diners

CellarPass attracts and engages higher-quality, better-qualified guests than Tock, driving more meaningful visits and revenue for your tasting room.

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Any experience, anywhere

With Tock’s assigned-experience-per-table limitation, your tasting room risks being underbooked and leaving revenue on the table.

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Guest journey

Only CellarPass integrates with Google Analytics, giving you clear insight into where your guests began their booking journey.

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Get paid daily

Only CellarPass lets you use your own payment gateway, ensuring you get paid daily and maintain full control over transactions.

Getting started is easy

We know your business, we speak your language

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Create a free business account

In just a few taps, you can be building out your business page, posting your first ticketed event and gaining access to our millions on qualified craft-beverage consumers.

Create free account

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Create a free CellarPass business account

Create your event

In less than a couple of minutes you'll be able to create & publish your first event.

The more events you publish, increases your odds for winning our $200 monthly ticketed event giveaway.

View sample events

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Watch guests pour in

As soon as your event is published, you'll gain immediate access to our millions of qualified craft beverage consumers looking to book your experiences & special events.

Create account

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Tracking Your Website - Human X Webflow Template

All-in-one booking tool

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Reservations & ticketing

Publish unlimited experiences

One platform allows you to promote your reservation-based experiences and ticketed events.

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Seamless integration with 3rd party CRM apps

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Seamless integrations

Have all your guests in one place

Connect CellarPass to popular industry eCommerce & club apps to seamlessly book existing customers or create new ones.

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Hear what our guests say

“CellarPass was a very convenient way to plan & book each day of our trip to Napa. All of the wineries they recommended were wonderful.”

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Jill Wells Moore

Booked Weekend Getaway
to Napa Valley on CellarPass

“We used this last year to book our wine tastings and it was very helpful to find wineries that produce the wines we like. Loved the convenience of booking multiple wineries in one place.”

Anita Sumani

Loves visiting Napa Valley

“CellarPass offers a single place to check out and get tickets to all the events I had no idea were happening in wine country. Thanks to CellarPass, now I know!”