Imagine an event that is focused on bringing you customers
We bring you customers, you sell them wine.
Attention Winery and Tasting Room Owners!
We invite your winery or tasting room to participate in the upcoming CellarPass Savor the Season Winter Edition—a proven, reservation-friendly marketing program designed to drive traffic, wine sales, and club sign-ups during the slower winter months.
Consumers wanted more choices as far as destinations, so we’ve decided to combine several of our traditional consumer marketing programs into one, plus give them more time to explore.
From November 1st through February 28 2026, Savor the Season Winter Escape passholders will receive a complimentary tasting flight of 4 wines at each participating property across Northern California’s top wine regions, including:
- Napa Valley
- Sonoma County
- Livermore Wine Country
- Mendocino County
- Suisun Valley
- El Dorado County
- Amador County
Operate a tasting room? Sign up for the CellarPass Savor the Season Wine Edition
NORTHERN CALIFORNIA
November 1, 2025 - February 28, 2026
Tasting Room Sign Up
Pre-sale discount deadline: September 17, 2025 7PM Pacific
Attracting buyers, not melon squeezers
With its highly-targeted campaigns, personalized content, and data-driven insights, our marketing efforts are laser-focused on reaching qualified wine customers who are ready to buy your wine.
Reach customers for pennies
Tired of paying exorbitant CPC fees on Google or Facebook ads, only to see poor results?
Savor the Season Winter Escape is here to change the odds for you. Our customers have bought tickets to the event with the sole purpose of tasting your wines and buying.
Visitation to tasting rooms are on the decline.
So Many Reasons to Participate
It’s no secret that visitation to tasting rooms have steadily declined over the last two years.
But all the new is not gloom; CellarPass has some good news to share: introducing CellarPass Savor the Season Winter Escape, a wine-purchasing event promoted in markets across the US designed to turn the tide by connecting your winery with an enthusiastic audience of wine lovers eager to discover your wines and buy!
What makes this different from other events?
At CellarPass, we’ve spent over 15 years gathering data and listening to consumers, and one thing is clear: many wine enthusiasts are dissatisfied with today’s tasting experiences. They’re craving simplicity, authenticity, and a personal connection- and want to roam freely again!
Savor the Season Winter Escape is your chance to deliver exactly that while building lasting relationships and driving direct wine sales.
This exclusive event offers a refreshing approach, bringing passionate consumers to your tasting room who are ready to explore, taste, and take advantage of this special opportunity. It's a perfect moment to reintroduce your wines, your story, and your hospitality to a new wave of customers.
If you’re ready to build meaningful connections, boost your sales, and be part of reshaping your tasting room's future, CellarPass' Savor the Season Winter Edition is an event you'll want to participate.
Don’t miss your chance to stand out and thrive.
NORTHERN CALIFORNIA
November 1, 2025 - February 28, 2026
Tasting Room Sign Up
Deadline for sign up is September 17th
Drive Immediate Sales
Savor the Season Winter Edition creates excitement by offering wine lovers access to complimentary tastings across many of the popular Northern California wine tasting regions.
By participating, your tasting room will stand out to a new audience eager to discover hidden gems and return for more after a memorable first impression.
Introduce Your Brand
With increased visibility during Winter Wine Trail, your tasting room becomes a hotspot for visitors.
Gain exposure to our engaged audience of wine lovers and collectors, increasing your chances of connecting with first-time visitors and turning them into loyal customers.
Repeat Visitation
Our marketing is targeted to specific wine consumers consumers who live within a 90-mile radius of your tasting room.
Why? Because we want to create lasting relationships with wine consumers that will significantly increase the opportunity of frequent, repeat visits to your tasting room.
Drive Offseason Traffic
Most wine regions slow down in the offseason, but Savor the Season Winter Edition can help fill your schedule. By creating special experiences or limited-time offers, you can entice wine lovers to visit when the valley is less crowded, fostering a more intimate experience.
Untapped Audience
CellarPass promotes the Savor the Season Winter Edition through targeted email campaigns, social media, and partnerships, giving your winery exposure to a broader audience.
This additional marketing power drives more visitors to your tasting room, both during and after the event.
First-person Data
Boost your tasting room’s marketing power with our mobile app! Scan Savor the Saason Winter Edition passholders to instantly access their first-person data, enabling you to personalize follow-ups and build lasting connections.
Turn our referrals into loyal customers by continuing the conversation beyond their visit.
Clear Out Stagnate Inventory
Use the event as a strategic opportunity to move previous vintages or excess stock, freeing up space for new releases while still driving profit.
Promote Club Memberships
Showcase the unique benefits of your wine club during the event to encourage sign-ups, helping you build a steady stream of long-term revenue.
Enhance Brand Loyalty
Create a lasting impression by offering exclusive deals, personalized tastings, or add-ons that leave visitors excited about your wines and story.
Enhance your winter participation
After signing up for Savor the Season Winter Edition as a participating tasting room, you'll be invited to participate in special campaigns at no extra charge.
Cozy Fall Experiences
NOVEMBER 1 - 3
Fireside tastings, soft blankets, and warm ambiance. If you got it, flaunt it!
By registering for this campaign, your winery will be featured as a destination for those seeking the perfect blend of indulgence and relaxation.
S'Mores & Pours
NOVEMBER 6 - 9
Pair your wine flights with fall treats like s’mores and caramel apples in the S’mores & Pours promotion.
Guests will love indulging in these festive combinations while savoring your wines in a relaxed, fall-inspired setting.
The Great Turkey Hunt
NOVEMBER 13 - 16
Pair your wine flights with fall treats like s’mores and caramel apples in the S’mores & Pours promotion.
The Great Turkey Wine Hunt is a playful promotion that invites guests to explore wine country, sip on holiday wines, and search for hidden treasures—branded CellarPass turkeys!
Trixie's Favorite Things
NOVEMBER 20 - 23
An annual sales event that offers you the opportunity to showcase your wines to our qualified wine consumer audience, just ahead of the holiday shopping season.
Power User Blog
Our pros share their helpful tips & tricks that win you new guests and increase onsite sales
But there's a whole lot more... get a CellarPass Pro account for FREE!*
Hear what our customers say
Buy Membership
I live only 20 minutes away from Woodinville and didn't realize how many tasting rooms were out there to visit. Thanks CellarPass, this helped introduce me and my wife to a whole new area to explore.
M. Smith
The pass provided some awesome recommendations that led us out of our comfort zone into properties we've never been- so glad we found this!
Can't wait for our next getaway to explore more.
S. Jacobs
Our first weekend out, we got more than twice the value we paid in free tastings and purchase discounts. I'm going to gift some to my friends that just got married so we can go out together this summer.
