CellarPass, the leading online marketplace for winery reservations and wine country travel, today announced the launch of its Savor the Season: Winter Escape 2025–2026 campaign—an innovative, multi-region tasting program designed to drive traffic to Northern California wineries and tasting rooms during the slower winter months.
The campaign is built to attract qualified, purchase-ready guests who are looking to discover new wineries, shop for bottles, and join wine clubs. Participating wineries benefit from: Increased offseason foot traffic, full access to guest contact information for future marketing and inclusion in their popular annual holiday gift campaign.
“Winter has traditionally been a slower season for many tasting rooms,” said Sarah Elliman, co-founder of CellarPass. “Savor the Season solves that challenge by delivering guests who are motivated to taste, purchase, and connect—helping wineries turn quiet months into measurable growth.”
In addition to its visitation benefits, the program will be heavily promoted as a holiday gift idea, offering a unique and memorable alternative to traditional presents. Each pass unlocks months of wine tasting adventures across multiple regions, making it a perfect gift for couples, friends, or even corporate clients.
CellarPass is now accepting winery and tasting room participants for the Savor the Season: Winter Escape 2025–2026 program. Early bird enrollment pricing is available through September 30, 2025, offering participating properties priority placement in marketing materials and campaigns.
Winery enrollment is now open, but space is limited.
For more information or to reserve a spot in the program, visit https://www.cellarpass.com/events/cellarpass-winter-wine-trail-2025-2026-11894
About CellarPass
Founded in 2010, CellarPass is the leading real-time online reservation and marketing platform for the wine industry, connecting wineries and tasting rooms with millions of travelers seeking unforgettable wine country experiences.
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“The CellarPass Savor the Season Winter Escape isn’t just about bringing more visitors through the door—it’s about bringing the right visitors,” said Sarah Elliman, co-founder of CellarPass. “These guests are actively looking to discover new wineries, purchase wine, and often join a club. It’s a low-risk, high-reward opportunity for tasting rooms to turn quiet months into meaningful growth.”
Jonathan Elliman, co-founder + cto CellarPass
