CellarPass, the leading digital platform for wine experiences and winery reservations, has been selected as the official passport provider for the 2026 Heart of the Willamette Wineries Association (HOW) Passport program. The announcement marks a significant milestone for both organizations in bringing the Willamette Valley wine region to new audiences nationwide.
CellarPass was chosen not only for its innovative passport features, including seamless digital ticketing, real-time event tracking, and customizable tasting experiences, but also for its proven ability to elevate winery events to the attention of wine consumers who may have never considered visiting the Willamette Valley. By leveraging targeted marketing campaigns, automated reminders, and social media amplification, CellarPass ensures that these world-class wine experiences reach the eyes—and calendars—of adventurous wine enthusiasts across the country.
“Partnering with CellarPass allows us to expand the reach of our Heart of the Willamette Wineries Passport program like never before,” said Casi Masciorini, President of the Heart of the Willamette Wineries Association. “Their technology not only simplifies the setup for our annual passport events but provides unique CRM tools that our wineries and tasting rooms can use to stay in touch with passport holders instantly. Unlike last year’s platform, CellarPass’ fully integrated website, mobile-friendly passports, and built-in marketing tools introduce our region’s incredible wineries to a whole new audience of wine lovers—driving visitation and engagement in ways we couldn’t achieve before.”
The 2026 HOW Passport will provide passholders with the opportunity to explore a curated selection of 17 wineries, one cidery and one distillery across the heart of the Willamette Valley, offering access to exclusive tastings, special events, and behind-the-scenes experiences. With CellarPass powering the program, visitors can easily plan their visits, track their tastings, and enjoy a personalized experience tailored to their preferences.
“Leveraging the CellarPass platform to showcase the Heart of the Willamette Passport demonstrates how technology can revolutionize wine tourism,” said Sarah Elliman, co-founder of CellarPass. “We’re thrilled to open the doors of the Willamette Valley to a wider audience, helping more people experience its stunning landscapes, exceptional wines, and rich culture—introducing many to a region they may never have imagined visiting before.”
For more information on the 2026 Heart of the Willamette Wineries Association Passport and to plan your tasting adventure, visit https://www.cellarpass.com/special-offers
Heart of the Willamette Wineries Association
The Heart of the Willamette Wineries Association is a collaborative group of small family run businesses dedicated to showcasing the premier wines and unique experiences of the Willamette Valley. Through initiatives like the annual Passport program, HOW strives to introduce the region’s world-class wines to new audiences while celebrating its rich wine culture.
About CellarPass
CellarPass’ passport technology sets a new standard for wineries and wine trail organizations. Unlike other ticketing platforms that disguise themselves as being able to properly manage passport events, CellarPass offers fully customizable digital passports with real-time ticketing, seamless mobile access, and automated guest tracking, making it easy for both the event organizers and participating wineries to manage redemptions and provide a personalized experience for each visitor. CellarPass’ integrated marketing tools amplify visibility, driving new audiences to your region, while data insights help wineries understand visitor behavior and engagement. With CellarPass, wine trails don’t just offer tastings—they deliver curated, memorable journeys that build loyalty and create repeat visits.
For more information about CellarPass and their passport platform, you can schedule demo online: https://www.cellarpass.com/demo
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