How to Capture the Valentine’s and Galentine’s Day Opportunity for Your Wine Brand

If your winery or tasting room hasn’t created a series of Valentine’s or Galentine’s Day experiences, here’s the hard truth: you’re telling your customers you’re not engaged with them. Even worse, another winery or tasting room will.

These seasonal celebrations aren’t just nice-to-have events—they’re one of the easiest, most effective ways to connect with your audience, entertain guests, and keep your brand top-of-mind. Wine lovers are actively looking for experiences for Valentine’s Day or Galentine’s Day, and if you’re not offering them, your competitors will happily step in.

Why these events matter for your winery:

• Protect your loyal customers: Your regular guests are looking for meaningful experiences. If you’re not providing them, someone else will.
• Attract new visitors: Couples and friend groups are searching for festive ways to celebrate—your events can turn casual visitors into long-term fans.
• Build your brand through experiences: Every event is an opportunity to create memorable moments tied to your wines. Guests remember how they felt, not just what they drank.

And the best part? These events are simple to host. Simple to sell out! You don’t need extravagant setups to make an impact:

• Blind wine tastings turn a tasting into a fun, interactive game.
• Chocolate and wine pairings delight the senses with minimal effort.
• Winemaker dinners give guests an intimate, premium experience.
• Themed workshops or tasting flights offer something unique without heavy production.

CellarPass makes it easy: You can create, manage, and promote these experiences and special events to an audience already searching for wine events. That means more bookings, more exposure, and most importantly, keeping your customers in your tasting room instead of letting them walk down the road to your competitor.

We even provide a data-driven guide to the top 10 Valentine’s and Galentine’s tasting events that are guaranteed to sell out—so what’s your excuse?

Valentine’s and Galentine’s Day are low-hanging opportunities that are high impact, easy to execute, and essential for protecting your customer base. If you haven’t planned your events yet, now is the time. Every day you wait, a customer is one step closer to visiting another tasting room.