Wineries and tasting rooms, now is the perfect time to capitalize on increased guest traffic and visibility. CellarPass has experienced a 23% month-over-month increase in traffic, thanks to our faster, more responsive website and a strategic investment in search engine optimization (SEO). Coupled with the recent Google Search Algorithm updates, our efforts have nearly tripled our SERP positions, pushing CellarPass to the top of search results for popular wine country travel queries.
Why SEO Matters
SEO is more than just being found online—it’s about being discovered by the right audience at the right time. When travelers search for wine tastings, tours, or holiday experiences, platforms that follow Google’s recommendations and structured data standards appear higher in search results, capture more clicks, and drive more bookings.
Wineries posting events only on their own websites—or via platforms like Tock, Commerce7, or OrderPort—are 75% more likely to miss out on Google Search because these platforms don’t fully follow Google’s Search Engine Markup schedule, resulting in poor indexability and minimal exposure to new customers.
Why Post Your Events on CellarPass
- High Domain Authority & SEO Optimization – CellarPass’ site structure and DA give your events a major boost in search rankings. Your events get discovered organically by new guests rather than relying solely on repeat visitors.
- Full Indexability & Structured Data Compliance – Every tasting, tour, and special event posted on CellarPass is optimized with Google-recommended structured data, making it easier for search engines to understand, index, and display your offerings in rich search results.
- New Guests, Not Just Repeat Visitors – CellarPass connects you with a growing audience actively searching for wine experiences. Platforms like Tock, Commerce7, or OrderPort cannot deliver this type of customer acquisition, as they are not optimized for organic discovery.
- Fast & Easy Event Publishing – You can publish an event in just a few minutes and start engaging well-qualified wine consumers in just a few clicks. No complex setup—just post and let CellarPass drive traffic to your tasting room.
- Targeted Marketing & Promotion – CellarPass actively markets your tastings, tours, and special events across multiple channels, including email campaigns, social media, and featured listings. Other platforms typically only host your event without actively promoting it.
- Holiday & New Year Planning Made Easy – With the holidays approaching and 2026 on the horizon, now is the ideal time to post your holiday events, seasonal tastings, and upcoming experiences. Guests are actively planning trips, and CellarPass ensures your offerings are front and center.
- Vixen’s Favorite Things Campaign – Launching December 1st, this campaign highlights curated gift ideas for wine lovers, giving your winery a chance to be featured in a high-profile promotion and connect with holiday shoppers eager for unique experiences.
By leveraging CellarPass’ growing audience, SEO-optimized event pages, and active marketing support, your winery can maximize bookings, attract new customers, and ensure your tasting room stands out online. Don’t rely solely on your website or other platforms—post your events on CellarPass today and start engaging wine travelers in just a few clicks this holiday season.
