Not all reservation platforms protect your most valuable asset—your guests.
When you use Tock, every guest becomes Tock’s customer.
When you use CellarPass, every guest remains YOUR customer.
It's a simple answer you as a business owner or tasting room manager should know before you sign a contract and long after: who owns your guest data when placed through a transactional platform?
When a guest books a tasting through Tock, the transaction technically happens on Tock’s platform, not yours. That means Tock owns the customer relationship, not your winery.
After checkout, Tock continues to market to those same customers — often promoting other wineries, restaurants, and events that directly compete with your brand. Huh?
So the guests you worked hard to attract — your most loyal customers, your VIPs, and even your club members — are being funneled into Tock’s marketing, where they’re encouraged to explore your competitors’ offerings.
It’s the digital equivalent of your tasting room staff handing out your competitors' snazzy printed brochure at your tasting bar. Sounds like a great idea when those guests are not yours, yet.
By contrast, CellarPass was designed with wineries’ interests first:
