CellarPass is built for wine events, not marathons. Better guests, smarter tools, and seamless club member integration.
For wineries, tasting rooms, and wine trail organizations, ticketing is not just a way to sell access — it is a critical part of the guest experience, operational workflow, and long-term customer relationship.
While Eventbrite is a powerful, well-known event platform, it was designed to serve every type of event imaginable. CellarPass was built specifically for wine tasting, winery hospitality, and wine tourism.
That difference matters.
On Eventbrite, your wine tasting or winemaker dinner is listed alongside 5K races, tech conferences, hackathons, yoga retreats, nightlife events, and fundraisers. Wine events represent only a tiny fraction of what the platform was designed to promote.
For tasting room and event managers, this creates two real problems:
CellarPass takes a different approach.
It is purpose-built exclusively for wine experiences.
Guests browsing CellarPass are already wine consumers actively looking for tastings, winery visits, passport weekends, and wine-focused travel experiences.
CellarPass was built around how wineries actually host guests:
Eventbrite can technically host these events, but it was never designed with tasting room operations in mind. CellarPass starts with wine hospitality as the core use case — not an afterthought.
Passport weekends and wine trails introduce operational complexity that generic platforms struggle to handle:
CellarPass includes passport-specific tools out of the box:
With Eventbrite, these programs typically require multiple event listings, manual coordination, or custom workarounds — increasing staff workload and guest confusion.
Wine clubs are the foundation of most successful wineries, yet many ticketing platforms treat loyal members like one-time buyers.
CellarPass supports:
Because CellarPass integrates directly with the most popular wine industry eCommerce platforms, these benefits can be automatically applied in real time. Club members and VIP guests receive preferred pricing or exclusive access without promo codes, manual lists, or post-event reconciliation.
Eventbrite offers basic discounting tools, but it is not designed to recognize or reward ongoing winery relationships.
Modern tasting rooms don’t operate in silos. Events, reservations, wine club sales, and online orders all contribute to a single guest relationship.
CellarPass integrates with leading wine industry eCommerce platforms, allowing customer and guest data to sync in real time. This enables wineries to:
Instead of exporting spreadsheets after every event, CellarPass helps wineries maintain a living, connected customer profile.
Eventbrite primarily functions as a standalone ticketing system, requiring additional tools and manual effort to achieve the same outcome.
A larger marketplace does not always mean better results.
Eventbrite’s scale is impressive, but wine events are promoted alongside thousands of unrelated listings. That often leads to lower-quality discovery and less-engaged attendees.
CellarPass delivers qualified visibility:
For tasting room managers, this often translates into stronger post-event sales and higher club conversion.
Wine events succeed or fail at check-in.
CellarPass streamlines on-site operations with:
Because the platform is designed specifically for wineries, staff training is easier and event-day execution is smoother.
Eventbrite works well for large, generic events, but tasting rooms often find themselves adapting the platform to fit wine hospitality — rather than the platform adapting to them.
One of the biggest frustrations with generalist platforms is support. With Eventbrite, you often wait in a queue to speak with someone who has never operated a wine tasting room or hosted a wine event. Guidance can be generic and unhelpful.
With CellarPass, every support team member has real-world experience in winery tasting rooms and wine events. They know the challenges of guest flow, multi-location events, VIP check-in, and club integration.
Our team is eager to hop on the phone, walk you through the platform, help you set up events, and ensure you get the most out of every feature. That level of personalized, wine-focused support is a huge differentiator.
Imagine managing a regional passport weekend with 30 wineries.
Using Eventbrite:
Using CellarPass:
The difference isn’t just convenience — it directly impacts brand perception and guest satisfaction.
Eventbrite is a powerful general-purpose event platform.
CellarPass is a wine industry specialist.
If your events revolve around:
Then CellarPass delivers:
In wine hospitality, details matter. Your ticketing platform should understand your business.
CellarPass isn’t just where wine events are sold — it’s where wine experiences are managed.
