CellarPass outperforms Tock by turning every guest into LTV
Most wineries think of guest management as the end goal: a way to track reservations, manage walk-ins, and keep tasting rooms organized. But with CellarPass, it’s just the beginning. Our platform doesn’t just handle logistics—it drives revenue.
Wineries that use CellarPass consistently see a 10–20x return on their subscription cost in tasting fees alone. And just think—if you factor in the value of a new guest that CellarPass refers to your tasting room, who buys wine, signs up for a wine club, and becomes a frequent visitor, the ROI multiplies even further.
Unlike other platforms, including Tock, which takes ownership of every one of your customers—allowing them to market your guests and valuable wine club members to your competitors, CellarPass keeps your guests and their data entirely yours. Even more, CellarPass becomes a true partner, actively marketing your events and experiences to millions of wine consumers, so your tasting room is front and center where wine enthusiasts are actively planning their visits. Compare that to Tock, where guests can get confused having to sift through restaurant listings just to find a wine tasting.
By putting your brand in front of thousands of wine enthusiasts, automating marketing campaigns, and providing actionable data, CellarPass transforms your tasting room into a profit engine. From exclusive passport programs and flash sales to targeted email campaigns and on-site upsells, every interaction is a chance to grow your revenue and build lasting relationships.
With CellarPass, your subscription isn’t a cost—it’s the smartest investment your tasting room can make. More exposure. More visitors. More revenue.
Turn every tasting into a marketing win. CellarPass makes it happen.
