Fill your weekdays with high-value guests—no discounts needed. Here's how.
For most wineries and tasting rooms, weekends are easy to fill — but what about those quieter Mondays through Thursdays? Midweek visits can help balance staffing, increase revenue, and elevate the overall guest experience. But slashing prices to drive traffic can undermine your brand and attract the wrong crowd.
Instead, focus on creating irresistible, value-added experiences that make weekday visits feel like a secret worth sharing.
Here’s how to fill those midweek time slots without compromising your brand integrity.
Use midweek as a way to offer a more personal, relaxed tasting experience. No crowds. No noise. No rushing.
Position it as an insider opportunity — perfect for wine lovers who want one-on-one time with the host or winemaker. Phrases like “uncrowded,” “intimate,” or “by-appointment only” carry exclusivity and appeal to guests seeking a more curated experience.
Try this:
Create a “Winemaker’s Quiet Hour” midweek experience on CellarPass with limited availability. Guests will feel like they’re getting special treatment — not a bargain-bin discount.
Instead of permanent deals, try seasonal weekday-only experiences. Think vineyard walks in spring, cellar tastings during harvest, or food pairings featuring local summer ingredients.
This creates urgency and keeps your offerings fresh — without undercutting value.
Try this:
Promote a rotating “Midweek Flight & Bite” series on your CellarPass page. Each month could highlight different wines and local pairings available only on Tuesdays and Wednesdays.
Look at your booking history — who visited recently but didn’t join the wine club or purchase heavily? Reach out to those guests with a personalized midweek invite.
Frame it as a chance to return for a new release tasting, library wine pour, or behind-the-scenes experience — not a sale or coupon.
Try this:
Use CellarPass’ follow-up tools to automate emails to past visitors, highlighting a weekday-only experience available by invitation.
With more professionals working remotely or flexibly, midweek wine breaks are the new happy hour. Offer short, 30–45-minute tastings ideal for guests who want to sneak in a quick luxury without committing to a full afternoon.
Try this:
Market a “Power Pour Lunch Tasting” that includes a flight and a light food pairing — perfect for midweek micro-getaways.
Your guests aren’t just looking for wine — they’re planning entire mini-getaways. Work with boutique hotels, restaurants, or spas in your area to create weekday escape packages.
These partnerships drive mutual traffic and position your winery as part of a broader experience, not just a destination.
Try this:
Feature a Tuesday–Thursday “Wine & Stay” package on your website and CellarPass that includes exclusive perks for weekday visitors.
Midweek doesn’t have to mean markdowns. With the right positioning and creative experiences, you can drive traffic, maintain brand value, and convert weekday visits into deeper guest relationships.
Ready to optimize your midweek calendar?
Use CellarPass to create, promote, and personalize exclusive weekday experiences that drive bookings — without diluting your brand.
