Valentine’s Day and Galentine’s Day aren’t just holidays—they’re golden opportunities to turn your tasting room into a destination for romance, friendship, and unforgettable experiences.
From playful “blind first sip” games to DIY wine blends and chocolate-dipped delights, there’s a world of ways to make your guests feel special. Sure, pairing chocolate and wine is a little cliché, but hey—if it fits (and it sells tickets), why not lean in?
These events don’t just create memories—they can create a noticeable boost in revenue.
Here are 10 unique, actionable wine experiences to help your tasting room stand out this February:
1. Love Letter Wine Flight
Concept: Pair each wine with a handwritten love note or a romantic fact about wine.
Setup:
- Prepare 3–5 wines for the flight.
- Print small cards with either a “love quote,” a wine fact, or a short story.
- Include envelopes so guests can “mail” their favorite note to a friend or loved one.
Revenue Boost: Offer an optional gift box with the flight and a bottle to take home.
2. Cupid’s Custom Blend
Concept: Guests create their own mini wine blend to bottle and take home.
Setup:
- Provide base varietals (e.g., Cabernet, Merlot, Rosé).
- Offer small bottles, funnels, and mixing guides.
- Include labels so guests can personalize their creation.
Revenue Boost: Charge per bottle and upsell full-size bottles of the blended wine.
3. Galentine’s Glow Party
Concept: Celebrate friendship with sparkling wines, neon lights, and fun accessories.
Setup:
- Decorate with LED lights, glow sticks, and neon signage.
- Curate a playlist with empowering songs.
- Offer sparkling wine flights or sparkling cocktails.
Revenue Boost: Include a themed photobooth or props for social shares—bonus: sell themed merch like branded glow glasses.
4. Wine & Chocolate Fondue Bar
Concept: Interactive chocolate pairing station with complementary wines.
Setup:
- Set up 2–3 chocolate fountains with assorted dipping items: fruits, marshmallows, cookies.
- Pair each chocolate type with a selected wine (sweet wine with dark chocolate, dessert wine with milk chocolate, etc.).
- Provide tasting notes for guests.
Revenue Boost: Charge a flat ticket fee that includes chocolate & wine or upsell premium chocolates.
💡 Pro Tip: Market Your Event with Ease
Now that you’ve crafted the perfect Valentine’s or Galentine’s experience, it’s time to get the word out—and with CellarPass, it couldn’t be easier.
Our built-in Invitation System lets you reach all of your customers in just a couple of clicks.
Need a hand? Just reach out to our team—we’ll guide you through sending your first email and watch those ticket sales fly!
5. Sip & Scent
Concept: Pair wines with complementary essential oils or scents for a multi-sensory experience.
Setup:
- Provide small scent vials or diffusers at each tasting station.
- Pair each wine with a fragrance that complements its notes (e.g., lavender with Rosé, vanilla with port).
- Include a mini take-home gift with scented oils or candles.
Revenue Boost: Sell aromatherapy gift sets or small candles with your wine branding.
6. Blindfolded “First Kiss” Tasting
Concept: Guests taste wines blindfolded and guess varietals for a fun, playful challenge.
Setup:
- Select 4–6 wines with distinct profiles.
- Provide tasting cards for guests to record guesses.
- Offer small prizes for correct guesses (wine accessories, mini bottles).
Revenue Boost: Create couples or friends ticket packages and upsell wine bottles featured in the tasting.
7. Love Story Vineyard Tour
Concept: Guided vineyard tour with romantic or quirky local love stories.
Setup:
- Highlight scenic spots in the vineyard for tasting stops.
- Have a staff member or guide tell fun vineyard tales, local legends, or wine trivia.
- Optional: include mini wine flights at different points along the tour.
Revenue Boost: Charge a premium for the tour and sell bottles at the final stop or tasting room.
8. DIY Valentine’s Wine Labels
Concept: Guests design custom labels for bottles they purchase on-site.
Setup:
- Provide blank label templates, markers, stamps, or stickers.
- Offer guidance or inspiration boards with fun sayings and designs.
- Include pre-purchased bottles for labeling.
Revenue Boost: Bundle a labeled bottle with a small chocolate or gift bag.
9. Galentine’s Tea & Wine Tasting
Concept: A daytime tasting event combining wine and non-alcoholic options for friendship-focused groups.
Setup:
- Include sparkling wines, rosés, and mocktails or floral teas.
- Pair with pastries, macarons, and other light bites.
- Encourage small group seating for conversation and photo opportunities.
Revenue Boost: Sell themed “friendship packs” including wine, tea, and treats.
10. Wine & Chocolate Pairing with a Twist
Concept: Multi-sensory tasting that pairs chocolate with wine—and adds music, textures, or interactive games.
Setup:
- Choose 4–5 chocolate types and pair each with wine.
- Add unexpected elements like tactile textures (velvet napkins, gold spoons) or matching songs for each pairing.
- Include playful games like “guess the chocolate” or “match the aroma.”
Revenue Boost: Charge for the interactive experience and upsell wine or chocolate gift sets.
What Tasting Room Managers Can Expect
Special Valentine’s & Galentine’s events aren’t just fun—they’re financially smart:
- Attendance Boost: Seasonal events can increase tasting room traffic by 20–40% over typical winter weekends.
- Higher Ticket Revenue: Paid experiences, flights, and pairing events often see average per-guest spend increase of 30–50% compared to standard tastings.
- Add-On Sales: Offering small gifts, chocolate pairings, or DIY bottles can generate $15–25 extra per guest in merchandise or food sales.
- Social Media & Marketing Impact: Themed events drive shares, hashtags, and bookings for future events—often translating into repeat visitors long after February.
With a combination of creativity, thoughtful setup, and targeted promotion, your tasting room can turn February into a month of unforgettable experiences and increased revenue. Whether your guests are celebrating love, friendship, or just their passion for wine, these events offer something for everyone—memorable, profitable, and Instagram-ready.
