Maximize tasting room success with a platform built for wine consumer experiences.
In today’s fast-evolving wine industry, many wineries rely on technology to streamline operations, elevate guest experiences, and drive sales. While eCommerce platforms like Commerce7 and OrderPort offer reservation tools as add-ons to their main focus—selling wine online—they often fall short when it comes to the nuanced needs of managing tasting room experiences, private events, and VIP hospitality.
At CellarPass, guest management isn’t an afterthought—it’s the heart of what we do. For over a decade, we’ve been dedicated to designing, testing, and refining features that enhance every step of the visitor journey, from first click to final pour.
Here are the Top 11 Reasons why wineries that care about guest experience should choose a platform built specifically for guest management.
Commerce7 and OrderPort were built primarily as wine club and eCommerce tools, adding reservations later as a secondary feature. CellarPass, on the other hand, was founded on the mission of delivering the most complete and flexible guest experience platform—because managing visitors, not transactions, is our top priority.
Our reservation system mirrors how tasting rooms actually operate. With real-time scheduling, staff assignments, check-in tools, and customizable booking flows, CellarPass helps hospitality teams run smoothly and deliver exceptional service.
By contrast, platforms like Commerce7 and OrderPort have hacked in reservation management as part of their Order Management system, forcing hospitality teams to adapt to workflows built for online transactions—not guest experiences. This often results in awkward workarounds, double entry, and operational inefficiencies that disrupt service rather than enhance it.
Beyond daily tastings, CellarPass was designed for ticketed events, member-exclusive experiences, winemaker dinners, and festivals. From managing capacity and ticket tiers to tracking guest communications, no other platform offers this level of control and integration for event-driven experiences.
Hosting groups, private tours, and VIP tastings is complex. CellarPass provides advanced features for managing large parties, private experiences, and travel trade bookings—features that simply don’t exist in generic eCommerce-focused systems.
Only CellarPass allows you to easily track Concierge and Affiliate bookings, giving you visibility into which marketing campaigns and partners deliver high-quality guests—not just generate tasting fees. This means wineries can measure ROI on partnerships and optimize marketing strategies based on actual guest engagement, not just raw bookings.
Wineries need data to make decisions. CellarPass offers robust analytics built around visitor behavior—conversion rates, no-show trends, staff performance, and more—giving you the insights you need to optimize your hospitality operations, not just your online store.
Only CellarPass is fully integrated with Google Analytics down to the guest level, showing where visitors engaged, which experiences or tickets they booked, and how marketing campaigns convert into actual visits. This advanced insight allows wineries to make data-driven decisions, optimize staff and floor plans, and target promotions with precision.
With millions of consumer visitors to CellarPass.com, your tasting experiences are automatically showcased to travelers actively planning trips to wine country.
Now more than ever, it’s critical to be featured in an online marketplace designed specifically for wine consumers—not generic marketplaces where you risk getting lost among restaurants, marathons, or unrelated events.
With Commerce7 and OrderPort, you are left to find your own guests to fill seats and sell out events, which can be costly—often $4–$7 per guest booked, not including marketing time and resources. CellarPass provides direct exposure to wine-interested travelers, helping you fill seats efficiently while reducing marketing costs.
CellarPass connects easily with the tools wineries already use, complementing your eCommerce system—not competing with it. Instead of shoehorning guest management into a shopping cart workflow, we integrate smoothly with platforms like Commerce7 and OrderPort to deliver a holistic hospitality ecosystem.
Neither Commerce7 nor OrderPort allows tasting room managers to easily create, edit, or manage their own floor plans. In most cases, you’ll need to rely on a programmer or technical support to make even simple layout changes.
CellarPass changes that. With our intuitive Floor Plan Manager, tasting room teams can:
This flexibility means managers can adapt to changing guest flow, weather, or special events instantly—something no eCommerce-focused reservation add-on can do.
Only CellarPass provides two native mobile apps that allow tasting room staff and managers to:
This is perfect for small wineries where the owner does everything, and large wineries with multiple managers and teams. Everyone instantly knows the details about every party, eliminating paper, reducing errors, and delivering a seamless hospitality experience.
CellarPass Guest Link Pro app has been benchmarked against Eventbrite and Ticketmaster, and is 2–3X faster, ensuring smooth check-ins and eliminating queues and long lines even at high-volume events.
"CellarPass eliminated our queues at our large concerts, getting our guests into our event faster, allowing us to sell more wine and provide a seamless entry into our events" - East Coast Winery GM
Only CellarPass gives wineries the option to pass transaction fees directly to the guest—a small but powerful feature that can protect thousands of dollars in annual revenue.
With Commerce7 and OrderPort, the winery must absorb all processing fees, which can quietly add up to tens of thousands of dollars per year in lost margin. CellarPass puts you in control—whether you prefer to cover fees yourself or transparently pass them through to guests at checkout.
From boutique wineries to large hospitality estates, CellarPass has been the industry standard for guest management for more than a decade. Our platform has processed millions of reservations, supported thousands of ticketed events, and continually evolves based on direct feedback from winery partners.
While Commerce7 and OrderPort excel in their respective areas of eCommerce and wine club management, their reservation features are limited extensions—not true hospitality management systems.
If your goal is to provide seamless, memorable, and data-driven guest experiences, it pays to choose a platform built for that very purpose; bringing you new guests, creating long-standing relationships and making it easy for them to come back again and again.
CellarPass: The industry’s most trusted guest management and event platform—because hospitality deserves its own technology.
