CellarPass gives tasting rooms flexible bookings, ticket sales, and built-in visibility where wine travelers are planning trips.
Tasting rooms operate differently than restaurants—and their reservation technology should reflect that. While platforms like OrderPort and Commerce7 attempt to solve multiple problems with a single system, CellarPass is purpose-built to handle what tasting rooms need most: flexible reservations, ticket sales, visibility to wine travelers, and reliability during peak demand.
Many booking platforms were designed around restaurant logic, forcing tasting rooms to assign experiences to tables or follow rigid service models. CellarPass was built specifically for wine experiences. Our platform allows tasting rooms to manage reservations and ticketed experiences by time, group size, or experience type—without unnecessary constraints. Whether it’s a casual walk-in tasting, a curated flight, or a ticketed event, CellarPass adapts to how tasting rooms actually operate.
CellarPass supports both reservations and ticket sales, giving tasting rooms the flexibility to monetize experiences in multiple ways. From paid tastings and vineyard tours to release parties and special events, CellarPass makes it easy to sell experiences while maintaining a smooth guest booking flow.
CellarPass does more than process bookings—it helps tasting rooms get discovered. Our platform is optimized for search engines and benefits from strong domain authority, delivering impressions and organic clicks from wine consumers actively planning trips to popular wine regions. Instead of relying solely on paid ads or email lists, tasting rooms gain exposure at the exact moment travelers are deciding where to go.
The CellarPass team brings decades of wine industry and wine tourism experience. We understand how wine consumers think, how far in advance they book, and what turns interest into a confirmed reservation. This knowledge is built directly into the platform—from experience layouts to booking flows—helping tasting rooms convert more visitors into guests.
All-in-one platforms promise simplicity, but they come with a significant downside: when something breaks, everything goes down. POS, DTC sales, reservations, and guest data can all be impacted by a single outage. CellarPass takes a focused approach. By specializing in reservations and ticket sales, we deliver a more reliable system that doesn’t put your entire operation at risk.
CellarPass provides meaningful reporting and insights that help tasting rooms understand booking patterns, guest preferences, and demand trends. These insights allow teams to make smarter staffing, pricing, and experience decisions—without being buried in unnecessary features.
Tasting rooms need flexibility, visibility, and reliability—not restaurant software repurposed for wine. CellarPass was built from the ground up to support how tasting rooms host, sell, and grow wine experiences.
CellarPass isn’t trying to be everything. It’s focused on being the best reservation and ticketing platform for tasting rooms—and that focus makes all the difference.
