From inspiration to seamless reservations, CellarPass makes booking wine tastings effortless—why settle for Tock?
When it comes to wine tasting, the experience should revolve around wine—not complicated reservation systems or restaurant-style expectations. CellarPass is designed specifically for wine lovers and tasting rooms, providing a seamless, consumer-friendly booking experience that benefits both guests and wineries alike.
Not all wine consumers are the same—and a one-size-fits-all reservation platform rarely works. Wine visitors generally fall into a few categories:
CellarPass meets the needs of all these types, from last-minute explorers to meticulous planners, ensuring a smooth and enjoyable wine country experience.
Platforms like Tock often mirror a restaurant reservation model: strict time slots, minimum spends, and ticketed experiences that feel more like dinner reservations than wine tastings. Wine consumers, however, want flexibility, authentic tasting experiences, and a focus on hospitality rather than operational efficiency.
CellarPass allows tasting rooms to focus on sharing their wines and stories while giving guests the freedom to plan their own wine country adventure.
CellarPass makes booking simple and intuitive:
This seamless approach means more time enjoying wine and less time navigating complex booking systems.
CellarPass isn’t just a booking tool—it’s a resource for planning unforgettable wine experiences. The website offers guides, curated itineraries, and thoughtful recommendations, helping wine consumers discover hidden gems and plan complete wine country getaways.
By comparison, Tock often presents a simple list of wineries with limited context or inspiration, leaving guests to do the heavy lifting themselves. CellarPass provides the storytelling, insights, and recommendations that turn a weekend into a memorable adventure.
CellarPass is a more cost-effective option for tasting rooms. While Tock charges a 2% transaction fee per booking, CellarPass focuses on helping wineries maximize revenue, attract new guests, and streamline operations without unnecessary fees eating into each reservation.
Tock itself acknowledges that their platform doesn’t necessarily bring new guests—it’s designed to process transactions. CellarPass, on the other hand, actively promotes wineries through curated experiences, multi-winery passes, and inspiring content, helping tasting rooms reach new audiences and build lasting relationships with wine lovers.
Most Tock customer service representatives have likely never stepped foot inside a winery or tasting room, let alone managed one. This can leave wineries without meaningful insights on optimizing bookings or improving guest experiences.
CellarPass takes a different approach. Our team has hands-on experience running and managing tasting rooms. We review booking reports weekly, providing actionable insights to help wineries understand which experiences are thriving and which might need adjustment. This level of expertise ensures wineries receive the guidance they need—not just technical support.
Wine tasting should be about enjoyment, discovery, and connection. Platforms like Tock may work for restaurants, but wine consumers and wineries deserve a system designed specifically for wine experiences. CellarPass removes friction, inspires discovery, helps tasting rooms attract and retain guests, and provides expert support—all while remaining cost-effective and easy to use.
Whether you’re a wine explorer, a connoisseur, or a tasting room operator, CellarPass delivers a superior experience—built for wine lovers, by wine lovers.
Discover the difference—plan your next wine country getaway and experience the ease, inspiration, and expertise of CellarPass.
